Sup! We're Birdy Grey.

We're here to help brides & tribes find the perfect bridesmaid dresses that pop in pictures, at prices that make everyone happy.

all of our gowns are $99

There's absolutely no need to pay a fortune to look good on the big day. Shop fresh, flattering bridesmaid dresses that look great in photos & irl... all for $99 a pop.

Free Pin Packs (our treat!)

Enjoy a complimentary pack of safety pins, bobby pins & double-sided fashion tape WITH EVERY DRESS ORDER.

Do something good

After the wedding, send back the dress and we'll donate it in your name to The Princess Project to help teens in need of a prom dress.

say yes to the dress. say no to...

Paying more than $100 for a dress you wear once // Ridiculously long lead times // Strict return policies // Fear of WYSI not WYG

Our Philosophy

Being a bridesmaid (or MOH) is a huge honor. But let's face it: the cost-per-wear on bridesmaid dresses is kinda ridic. Why pay the high markups if you don't have to?

Birdy Grey is a direct-to-consumer bridesmaid dress brand obsessed with helping brides & tribes find the perfect dresses at affordable prices. WE'RE ALSO A FEMALE-FOUNDED COMPANY WITH ALL-FEMALE EMPLOYEES. OUR GOWNS ARE MADE FOR BRIDESMAIDS, BY BRIDESMAIDS (MANY TIMES OVER).

after all, wouldn't you rather spend less on the dress, and more on a kick-ass bachelorette? (same.)

Meet our Founders

Birdy Grey was founded in Fall 2017 in Los Angeles by longtime besties Grace Lee (Founder & CEO) and Monica Ashauer (Co-Founder & COO). Combined, both birds have been bridesmaids a whopping 13 times, and 100% understand how fun (but also damn expensive) being a bridesmaid can be.

Grace is a forever veteran in fashion & beauty. She's workED for InStyle Magazine, Kate Spade New York, Stila Cosmetics and Kate Somerville Skincare. She lives/eats/breathes digital marketing, social media and brand storytelling. Monica is all biz--a strategy & ops powerhouse with years of experience at McKinsey & Co, IHeartMedia and Ralph Lauren.

Together, they combine their love for the digital space with all-things bridal to disrupt the $300 billion global wedding industry. How? By offering women exactly what they want: a seamless online shopping experience + flattering, photo-ready bridesmaid dresses that complement that wedding palette, at prices that make everyone happy.

Wanna get in touch?

Hit us up if you need help picking a dress, have questions about your order or want to connect about press or partnerships. (We can talk dresses for days!) We're available Monday - Friday, from 10AM to 6PM PST.

Text: 323.538.0608