“Borrowing from the super-popular direct-to-consumer model popularized by Everlane and Warby Parker, in order to be able to cut out the middleman and offer all their styles under $100, this L.A.-based startup offers 14 wearable styles in popular bridesmaid colors (rose, mauve, navy), three of which are convertible (meaning you can use extra fabric to adjust the neckline, cinch the waist and so on). And they ship like typical e-commerce, so there’s less of a need to place a giant group order six months in advance as you do with traditional bridesmaid dress retailers. Nervous about buying without trying it on? The site offers free exchanges.”
As a brand, Birdy Grey, strives to revamp bridesmaids dress shopping to, “make things easier, more affordable and all-around better,” and People has spoken that truth. Take a look at the online feature here.